Privacy Policy

We collect information that you provide directly to us, including: Personal identification information (name, email address, phone number, date of birth, passport details), Payment information (credit card details, billing address), Travel preferences and requirements (dietary restrictions, accessibility needs, special requests), Communication records (emails, chat messages, booking inquiries), Technical data (IP address, browser type, device information, cookies), and Location data when you use our services or website.

We use your personal information to: Process and manage your bookings and reservations, Communicate with you about your trips and services, Send booking confirmations and travel documentation, Provide customer support and respond to inquiries, Process payments and prevent fraud, Personalize your experience and recommend relevant services, Send promotional materials and updates (with your consent), Comply with legal obligations and industry standards, Improve our website functionality and user experience, Analyze trends and conduct market research.

We may share your information with: Service providers (hotels, transport operators, tour guides, activity providers) necessary to fulfill your bookings, Payment processors to handle transactions securely, Marketing partners (only with your explicit consent), Legal authorities when required by law or to protect our rights, Business partners for joint offerings or promotions, Analytics providers to improve our services. We never sell your personal data to third parties for their marketing purposes.

We implement industry-standard security measures to protect your personal information, including: SSL encryption for data transmission, Secure servers with firewall protection, Restricted access to personal data on a need-to-know basis, Regular security audits and vulnerability assessments, PCI DSS compliance for payment processing, Staff training on data protection practices. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Yoo Marrakech is based in Morocco. Your information may be transferred to and processed in Morocco or other countries where our service providers operate. By using our services, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection laws. We ensure appropriate safeguards are in place for such transfers.

You have the right to: Access your personal data we hold about you, Request correction of inaccurate or incomplete information, Request deletion of your data (subject to legal obligations), Object to processing of your personal data, Withdraw consent for marketing communications at any time, Request data portability in a structured format, Lodge a complaint with relevant data protection authorities. To exercise these rights, please contact us using the information provided at the end of this policy.

We use cookies and similar technologies to: Remember your preferences and settings, Understand how you use our website, Provide personalized content and advertisements, Analyze website traffic and performance, Enable social media features. You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website. We use both session cookies (deleted when you close your browser) and persistent cookies (remain on your device until expiration or deletion).

With your consent, we may send you promotional emails about our services, special offers, and travel tips. You can opt out of marketing communications at any time by: Clicking the 'unsubscribe' link in our emails, Updating your preferences in your account settings, Contacting us directly via email or phone. Please note that even if you opt out of marketing emails, we will still send you transactional messages related to your bookings and services.

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information from our systems.

We retain your personal information for as long as necessary to: Fulfill the purposes outlined in this Privacy Policy, Comply with legal, tax, and accounting obligations, Resolve disputes and enforce our agreements, Provide you with services and customer support. After this period, we will securely delete or anonymize your information. Specific retention periods vary depending on the type of data and legal requirements.

Our website may contain links to third-party websites, including social media platforms, partner sites, and service providers. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit. Your interactions with these sites are governed by their respective privacy policies.

In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred to the acquiring entity. We will notify you via email and/or prominent notice on our website of any change in ownership or use of your personal information, as well as any choices you may have regarding your information.

For users in the European Economic Area, we process your personal data based on: Contract performance (to provide travel services you've booked), Legitimate interests (to improve our services and prevent fraud), Legal obligations (to comply with tax and legal requirements), Your consent (for marketing communications and optional data processing). You have the right to withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by: Posting the updated policy on our website with a new 'Last Updated' date, Sending an email notification to registered users (for significant changes), Requesting your consent where required by law. We encourage you to review this policy periodically to stay informed about how we protect your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: Email: privacy@yoomarrakech.com or through our contact form on the website. We aim to respond to all privacy-related inquiries within 48 hours during business days. For urgent matters regarding your personal data, please indicate this in your subject line.